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The Strategy of Company Internal Communication
Vávra, Vojtěch ; Koudelková, Petra (advisor) ; Vranka, Marek (referee)
The bachelor thesis Strategy of Company Internal Communication deals with the communication inside a company. First, the thesis gets together existing definitions of company internal communication and tries to make a definition, which enables the most suitable specification of the subsequent research. Next chapters of the theoretical part deal with the strategic management, explain problematic concepts related to it and apply them to the area of internal communication. Simultaneously, the strategic management is put into the wider context and gives examples of issues, that managers must take into consideration in the process of creating the strategy. Finally, the theoretical part concerns the strategy of internal communication - criteria used for choosing the target groups and communication channels to fulfil required goals for these target groups and measurement of the communication strategy. Practical part puts theoretical bases into practice in case of Vodafone and sets an example to other institutions, how internal communication works and how can be measured. Finally, it compares theory to practise and proposes, how communication could be better in this case.
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Facing new challenges of digitalization in internal communications
Iltis, Martin Erik ; Poucha, Tomáš (advisor) ; Vranka, Marek (referee)
How do organizations communicate to employees in the digital era? And how do they meet their specific needs? This work aims to map the complex knowledge of organizational communication in the context of current trends which have a major impact on organizational communication. Due to technological progress and new digital tools, internal communications are facing new challenges of losing interest and reach of their audience, i.e. employees. In the theoretical framework of this paper, the attempt was to introduce the general idea of communication within an organization, its functions, objectives and strategy. In the following chapters I have introduced the channels which are widely used when reaching to employees. As evaluation of effectiveness plays an important role in this domain, I have pointed out the key metrics which communicators should focus on when measuring internal communications. Communication in the digital era is no doubt a challenge and must change in order to meet the specific needs of the target group, however, what if the challenge lays not in the channel but in the target group? In the practical part I have introduced an example - a multinational company Siemens AG recently introduced a digital tool to share information with its employees - a mobile application. As a major part of...
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Work Flow Optimization Study of Using the Tools of Lean Production
Palečková, Tereza ; Vlk, Hynek (referee) ; Jurová, Marie (advisor)
The thesis is focused on the evaluation of internal communication channels in implementing lean concepts in the production company . As part of the assessment of the current situation and a proposal to eliminate or critical bottlenecks . It contains basic concepts of lean concepts and characteristics of internal communication. In the analytical part , on the basis of theoretical knowledge described the current situation in society, both in the administrative as well as in the manufacturing sector . In the final part are suggested solutions to improve internal communications when implementing a lean approach .
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